https://www.researchgate.net/publication/387771659_Analisis_Perilaku_Konsumen_dan_Pembelian_Impulsif_Pada_E-commerce_Shopee/fulltext/677ccead00aa3770e0def026/Analisis-Perilaku-Konsumen-dan-Pembelian-Impulsif-Pada-E-commerce-Shopee.pdf
Abstract: This study aims to analyze consumer behavior and impulse buying on the Shopee e-commerce platform, focusing on the young age group between 18 to 30 years old.