https://hbr.org/topic/subject/sales-and-marketing
Mar 11, 2026 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
https://hbr.org/2024/05/a-great-sales-pitch-hinges-on-the-right-story
May 21, 2024 · When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or s
https://hbr.org/2025/09/why-some-sales-teams-are-actually-growing-alongside-ai
Sep 2, 2025 · Despite advances in AI and digital tools human expertise remains crucial for complex and high-stakes purchases, where salespeople help buyers navigate ambiguity and
https://hbr.org/2025/02/5-gen-ai-myths-holding-sales-and-marketing-teams-back
Feb 21, 2025 · He teaches sales management and strategy in the MBA and executive education programs, and has worked with organizations worldwide to develop effective sales managem
https://hbr.org/2025/09/how-successful-sales-teams-are-embracing-agentic-ai
Sep 15, 2025 · Agentic AI is revolutionizing sales by enabling autonomous personal agents to work alongside human sales reps, identifying, nurturing, and closing deals across chan
https://hbr.org/2025/06/companies-are-using-ai-to-make-faster-decisions-in-sales-and-marketing
Jun 6, 2025 · In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enabl
https://hbr.org/podcast/2025/03/how-ceos-make-or-break-sales
Mar 5, 2025 · A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals.
https://hbr.org/2025/02/how-sales-teams-can-use-gen-ai-to-discover-what-clients-need
Feb 13, 2025 · In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more
https://hbr.org/2026/02/ai-is-upending-marketing-on-two-fronts
Feb 23, 2026 · Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is displacing websites and traditional search as th
https://hbr.org/2025/10/sales-teams-dont-undervalue-face-time-with-customers
Oct 22, 2025 · Digital and virtual channels make B2B sales more efficient—but they can also make relationships brittle. When stakes are high and customer needs are ambiguous, sh